Frandle App: A Journey to Rekindling Connections
In our busy lives, friendships often get overlooked. Frandle was built to bridge that gap and help rekindle bonds.
OVERVIEW
A bird’s-eye view
Friendships matter, but busy lives make them hard to maintain. Frandle helps users stay connected—this case study covers its design journey from concept to launch.
IMPACT
Improved UX with clear tools for tracking interactions and milestones. Early testers said it helped them visualize progress and strengthen connections.
OUTCOME
Designed a user-centric experience that strengthened relationships. Early testers felt empowered to stay connected and found meetups easier to plan.
THE PROBLEM
Why friendships fade
Adult friendships are harder than just staying in touch. This section explores key barriers users face and why current solutions fall short, including:
From 8 interviews and 100+ surveys, we found users lean on social media to stay connected but lack tools to actively nurture friendships.
THE GOAL
Designing for connection
With a clear understanding of user pain points, the goal was to design a tool that empowers users to manage their friendships in an engaging and meaningful way. To create a tool that:
THE RESEARCH
Unpacking friendship struggles
I interviewed users to understand the challenges of maintaining friendships. Their insights shaped personas, storyboards, and user flows, forming Frandle’s foundation.
Persona, storyboarding, and user flow
THE WIREFRAME & PROTOTYPE
Exploring ideas through wireframes
I started with quick sketches to explore layouts for friend lists, messaging, availability, and progress tracking. Inspired by RPG games, I added a leveling-up system to gamify engagement and keep users motivated.
THE BRANDING
Frandle’s identity
Frandle’s branding embodies warmth and connection. Yellow evokes optimism, while blue conveys trust, creating a friendly and inviting experience.
Nunito Sans
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THE INTERFACE
Building the interface
THE DETAILS
Bringing the details to life
USABILITY TESTING & FEEDBACK
Voices of connection
User testing confirmed Frandle’s ease of use and effectiveness. Testers found the interface intuitive and saw the app as a valuable tool for staying connected and tracking friendships.
CLOSING THOUGHTS
Lessons in design
This project reinforced the importance of user feedback in shaping design. Letting go of assumptions and focusing on real user needs resulted in a product that feels both functional and meaningful.