Client: Gunild Spiess
Designer & Art Direction: Chelms Varthoumlien
For her 90th birthday celebration, the client wanted to use ginkgo leaves as it represented peace, hope, vitality, love and duality. A symbol for which she felt was the most symbolic way of celebrating her life.
The invitations were printed on eggshell cardstocks with a gold foil stamp on the front and were printed at Flash Reproductions.
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2014
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Client: ideacity
Designer & Art Direction: Chelms Varthoumlien
Sr. Art Director: Melinda Tymm
Agency: ZoomerMedia Ltd. Creative Services
Over the course of its 16-year history, the annual ideacity conference has more than earned its reputation as ‘Canada’s Premier Meeting of the Minds’. Playing host to a mélange of distinguished thinkers, from artistic talents and literary heavyweights, to innovative scientists and visionary entrepreneurs, ideacity is more than just a stage to air new concepts – it’s an incubator for inspiration.
A series of full page ads running on the Toronto Star promoting ideacity.
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2014
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Client: ideacity
Designer & Art Direction: Chelms Varthoumlien
Sr. Art Director: Melinda Tymm
Agency: ZoomerMedia Ltd. Creative Services
A collection of collaterals designed for the promotion of ideacity
www.ideacityonline.com
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2015
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Wedding Ceremony: Knox College Chapel, University of Toronto
Date: March 7th, 2015
Reception: Gladstone Hotel, Toronto
Photographer: Sathyan Arul
Florist: Monti Flowers
Invitations were printed at Flash Reproductions. The invitations were printed on white 80C silk coated and white 100C vellum uncoated papers.
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2012
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Client: Grace Fellowship Church, Toronto, ON
Designer & Art Direction: Chelms Varthoumlien
Grace Fellowship Church is an independent local church located in Rexdale, just north of Toronto. Because of the growth and change in the church since its formation, they requested a need to overhaul the identity and branding of the church. The project took over 2 months with all its conceptual development, briefings, and revisions — resulting in an logo that met and surpassed what their previous identity lacked.
Further rationale:
A circle is used as the icon graphic because it represent ideologies and principles of the church as founded on wholeness, focus, unity, nurturing, centring, and mobility. The colour blue represents stability, trust, depth, and masculinity.
The graphic, which is a sapling with two leaves, reflects the church's commitment to spiritual health, multiplication of church plants, growth, and life-nurturing. The swirl was carried on into the new identity because I wanted to maintain some aspect of continuity from the previous logo and I find it functions to represent and depict grace.
The primary typeface Sabon LT was picked out of many others because, other than it being an old style face, it carries a rich history of it being used in church history, mostly in the late 20th century. The face has a traditional appeal and best represents Grace Fellowship Church's commitment to orthodoxy and historical reformation. The secondary typeface Swiss 721, on the other hand, reflects the contemporary contextualization of the church in the 21st century. Even though the church holds to historical orthodoxy, it seeks to apply rich principles in the modern world.
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2011
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A personalized cover letter and resume which I had designed and sent to Hariri Pontarini Architects (a well renowned architectural firm in Toronto). The design reflects the colours and geometric language of architecture and the firm.
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2012
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The wedding invitations were printed on Mohawk Super Fine Ultrawhite 130lb. The wedding favours (CD Sleeves) were printed on a 100lb cougar cover.
Printed at: Flash Reproductions
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2012
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Client: Heart & Stroke Foundation of Ontario
Art Director: Tyrone Fonseca
Designer: Chelms Varthoumlien
Agency: 6SIGMA Design
A direct mail package design for Heart & Stroke's annual year end update. This package includes an 8.5 X 11 newsletter (4/0), an insert, and donation forms. The newsletter and insert served as a tool to inform donors about the past year's advances in research, projects for the upcoming year, and stories from cancer survivors.
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2012
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Client: Applanix
Designer & Art Direction: Chelms Varthoumlien
Agency: 6SIGMA Design
Applanix is an industry that develops, manufacture, sell, and support Mobile Mapping products and solutions. Here is their product catalog (year 2012) that was worked on. The company requested a need for a fresher, cleaner looking catalog.
